November 12, 2025 — Leads & Copy —
Los Angeles-based Xsolla, a global commerce company that helps developers launch, grow, and monetize their games, has announced a new mobile-focused Server-to-Server (S2S) integration with Airbridge, a unified measurement platform for mobile marketers. The partnership aims to provide mobile game developers with precise, cross-platform performance tracking by connecting mobile marketing efforts and purchases made through the Xsolla Web Shop.
As developers increasingly use Web Shops to enhance direct-to-consumer monetization beyond traditional app stores, understanding the value of off-platform transactions is crucial. Xsolla’s S2S integration, powered by Airbridge, seeks to give developers a complete view of campaign performance, attributing web purchases as in-app events and revealing Lifetime Value (LTV) and Return on Advertising Spend (ROAS) across all platforms.
The Xsolla Web Shop + Airbridge S2S integration allows developers to:
- Track Web Shop purchases as part of the mobile user journey.
- Attribute revenue across user acquisition and re-engagement campaigns.
- Understand total player LTV from both in-app and web transactions.
Airbridge receives secure, server-to-server events from Xsolla Web Shop purchases, attributing them to the mobile install source or re-engagement campaign. This connection helps developers assess the full impact of their mobile marketing strategies on and off the app store.
Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, stated that developers require clear data that connects each purchase to their mobile efforts. He added that the new S2S integration with Airbridge will provide teams with the precision needed to measure performance across app and web.
Chris Oh, CEO at Airbridge, said that their mission is to empower marketers with the transparency and tools needed for sustainable growth. Oh added that the partnership with Xsolla connects web and mobile data to provide game developers with visibility for data-driven decisions.
Learn more about the S2S integration for Xsolla Web Shop and Airbridge at: xsolla.blog/airbridge.
About Xsolla
Xsolla is a global commerce company offering tools and services to help developers solve challenges in the video game industry. Xsolla partners with companies from indie to AAA to help them fund, distribute, market, and monetize their games. Xsolla is headquartered and incorporated in Los Angeles, California, operating as the merchant of record, and has helped over 1,500 game developers reach more players and grow their businesses globally. For more information, visit xsolla.com.
About Airbridge
Airbridge is a unified measurement platform providing transparent, privacy-conscious analytics. Built to unify data across channels and platforms, Airbridge helps mobile-first companies accurately measure performance, optimize spend, and drive sustainable growth. Trusted by mobile brands worldwide, Airbridge delivers insights to turn marketing data into business outcomes. Learn more at airbridge.io.
Contact:
Ryh-Ming Poon
Global Corporate Communications
r.poon@xsolla.com
Source: Xsolla
