Toronto, October 2, 2025 — Leads & Copy — The fan-favorite collaboration between Toca Boca and Sanrio is back, introducing more Sanrio characters into the Toca Boca universe. Toca Boca is launching its second in-game collaboration with Sanrio, bringing beloved characters to Toca Boca World in a new way. Fan favorites Hello Kitty and Kuromi return, and this time they’re bringing friends. For the first time, Cinnamoroll, Pompompurin, and Keroppi join the fun, adding their charm to the Toca Boca universe.
Following the success of Hello Kitty’s first integration into the digital game, which saw over 292 million in-app gifts redeemed and 50 million uses of Hello Kitty collab items, Toca Boca and Sanrio are expanding the experience with a Style Pack and Furniture Pack, both filled with character-inspired items. Fans can also enjoy a month-long gifting event featuring ten free gifts.
“Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression,” said Mathilda Engman, Head of Creative & Brand at Toca Boca. Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc. added, “Sanrio is delighted to expand our partnership with Toca Boca and introduce more of our characters to this expressive, imaginative world.”
The Toca Boca × Sanrio update will be available October 7 in Toca Boca World.
Toca Boca was founded in 2011 with a simple mission – to create playful, safe spaces where kids can have fun and feel free to be themselves. Today, close to 60 million kids from all over the world play Toca Boca’s games every month. Toca Boca games have now been downloaded over 1 billion times worldwide.
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games.
Source: Spin Master Corp.
