SANTA MONICA, Calif. — December 10, 2025 — Leads & Copy — Super League (Nasdaq: SLE) has expanded its leadership team with the addition of Hunter Williams to its Board of Directors and Patrick Martin as a Strategic Advisor, effective immediately.
The appointments of Williams and Martin are expected to bolster the company’s capabilities in digital asset project design, decentralized finance (DeFi) ecosystem development, and governance.
Super League, known for its expertise in playable media and connecting brands with gaming audiences, anticipates a digital-asset strategy announcement in Q1 2026.
Williams, an experienced digital-asset strategist and entrepreneur, brings expertise in technology, project economics, and decentralized finance. He has a background in legal and compliance operations. Over the past decade, he has advised high-growth companies in the digital asset sector and guided project strategies that have reached billion-dollar valuations. Williams has also established and managed ventures, including a mobile launchpad platform and a technology commercialization firm. Previously, he worked on enterprise governance, risk, and compliance automation at National Instruments.
Martin is an entrepreneur, venture capitalist, and former investment banker with 35 years of experience. He is the Founder and Managing Partner of European Media Finance, an investment firm focused on growth-stage technology companies, including those in fintech, decentralized finance, and AI.
Martin’s experience includes co-founding and scaling companies, raising capital, and achieving successful exits through mergers and acquisitions (M&A) and initial public offerings (IPOs). His portfolio includes over 60 companies in the digital asset economy. In 1999, Martin led Helkon Media AG to an IPO on the German Neuer Markt.
“Super League’s effective execution of its complex corporate turnaround over the past two quarters was all the inspiration I needed to say yes to joining the Board. I’m excited to roll up my sleeves alongside Matt and the team as the company positions itself for the next chapter of commercial growth, tied to digital-asset innovation,” said Williams.
Williams added that he sees meaningful opportunity for increasing shareholder value, citing new models emerging within a supportive U.S. regulatory environment and a global ecosystem seeking innovation.
Super League CEO Matt Edelman stated that Williams and Martin’s experience and strategic leadership will be invaluable in fueling the company’s ambition. He noted that their expertise in DeFi product development, community building, economy architectures, and technical systems design will be vital to the company’s transformational growth through synergy between its operating business and the right digital asset strategy. Edelman emphasized that the company’s path forward will be guided by compliance, strategic alignment, cost-discipline, and a commitment to long-term value creation for shareholders.
About Super League
Super League (Nasdaq: SLE) connects brands with consumers through playable media, offering playable ads and gamified content across various platforms. The company utilizes proprietary technologies and a network of native creators to help brands stand out, inspire loyalty, and drive measurable impact.
Investor Relations Contact:
Shannon Devine/ Mark Schwalenberg
MZ North America
Main: 203-741-8811
SLE@mzgroup.us
Source: Super League
