KERALA, India — October 21, 2025 — Leads & Copy — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) reports that viewership of Super League Kerala (SLK) content has exceeded 10 million views across live broadcasts and digital platforms after the third weekend of matches. The company attributes this milestone to the growing popularity of SLK and the influence of the Sports.com brand.
According to SEGG Media, the latest figures reflect accelerating audience momentum through storytelling, live streaming innovation, and fan engagement strategies.
Marc Bircham, SEGG Board Member and Director of Sports.com, stated that the Super League Kerala is redefining the possibilities at the intersection of elite sport and digital innovation. Mathew Joseph, Director and CEO of Super League Kerala, noted that crossing 10 million views marks a landmark moment for clubs, players, and fans.
Sports.com plans to launch a new app next week to enable fans to stream live football, access content, and interact with teams and athletes. The company said that the app launch advances SEGG Media’s objective to redefine global sports entertainment through innovation and accessibility.
SEGG Media (Nasdaq: SEGG, LTRYW) operates digital assets including Sports.com, Concerts.com, and Lottery.com, aiming to redefine audience interaction with content through fan engagement, ethical gaming, and AI-driven live experiences.
Contact: media@seggmediacorp.com
Source: SEGG Media Corporation
