FORT WORTH, Texas — December 23, 2025 — Leads & Copy —
SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced the success of its partnership with Super League Kerala (SLK), the professional franchise football league in Kerala, India. The announcement follows the completion of the final match of SLK’s second season championship tournament held on December 19.
As the exclusive streaming partner through Sports.com, SEGG Media live-streamed 33 Super League Kerala matches over 77 days, reaching over 150 million viewers via the new Sports.com app, website, and social channels. The company noted that viewership results surpassed expectations, validating the product vision and setting the stage for Sports.com’s expanded live-streaming plans for Season 3 in 2026.
The SLK Season 2 opener was the first major live-streamed football match on Sports.com, designed as a strategic beta event to showcase the platform’s next-generation streaming capabilities following its launch earlier this year. The platform’s core technology was included in the September 2024 acquisition of S&MI Ltd, now Sports.com Media Group, Ltd.
Building on the success of SLK, SEGG Media is preparing for a scale-up phase in 2026, focusing on commercializing live sports streaming, sponsorship and advertising models, audience monetization, and multi-regional expansion. The company plans to expand its presence in India and the Middle East North Africa (MENA) region with coverage of three additional sports genres.
Marc Bircham, Chairman of SEGG and Director of Sports Acquisitions, described the SLK partnership as a pivotal milestone, adding that delivering more than 150 million views in the first streamed season demonstrates the appetite for high-quality digital sports content and the strength of the Sports.com platform. He said that partnering with SLK validated the company’s streaming capabilities, and that they are now focused on unlocking the commercial value of live streaming across India, the MENA region, and beyond.
Mathew Joseph, CEO of Super League Kerala, said that partnering with SEGG Media and the Sports.com brand elevated the Super League Kerala to an entirely new level. He added that Sports.com’s streaming platform brought viewership and engagement, connecting millions of fans to the action and setting a powerful precedent for what the League and Sports.com can achieve in the years ahead.
SEGG Media operates a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com.
For additional information, contact media relations at media@seggmediacorp.com.
Source: SEGG Media Corporation
