VALLETTA, Malta and LAS VEGAS, Nov. 30, 2025 (GLOBE NEWSWIRE) — Leads & Copy —
Meridianbet, a subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has launched Meridian Missions, a player engagement and reward system, to improve user retention and profitability.
The platform converts standard betting into a gamified experience, allowing players to unlock rewards by completing missions such as making deposits and playing specific games. The goal is to improve customer lifetime value and retention metrics across Meridianbet’s operations.
The three-tier system, Bronze, Silver, and Gold, is designed to incentivize session frequency and average revenue per user (ARPU). Players earn progression points through deposits, gameplay volume, and cross-product engagement. Higher tiers unlock rewards such as free spins, enhanced sports bonuses, merchandise, and personalized offers.
This deployment seeks to improve unit economics amid rising customer acquisition costs in the iGaming sector.
The launch aligns with industry trends focusing on gamification and engagement. Unlike typical loyalty programs, Meridianbet integrates rewards into wagering experiences, creating a hybrid model for competitive advantages in both mature and emerging markets.
The Missions platform launch marks a shift for Meridianbet from a sports betting operator to an entertainment technology provider, emphasizing long-term customer relationships and profitability.
Founded in 2001, Meridianbet Group operates in 18 jurisdictions across Europe, Africa, and South America, utilizing its proprietary technology and scalable systems across retail, desktop online, and mobile channels. Meridianbet is part of the Golden Matrix Group (NASDAQ: GMGI).
Golden Matrix Group (NASDAQ: GMGI), based in Las Vegas, operates through B2B divisions, GMAG and Expanse Studios, developing and licensing platforms, and B2C operations including RKings, Mexplay, and Meridianbet.
Contact https://x.com/meridianbet_ofc and ir@meridianbet.com.
Source: Golden Matrix Group Inc.
Source: Golden Matrix Group Inc.
