LAS VEGAS, December 1, 2025 — Leads & Copy —
Expanse Studios, the B2B iGaming content development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has entered a strategic content partnership with AdmiralBet, a betting and gaming operator within the Novomatic Group, for the European market.
The collaboration will allow AdmiralBet to integrate and distribute Expanse Studios’ proprietary titles across its online platforms. The titles include Super Heli, Titan Roulette, 100 Super Icy, and Wild Icy Fruits.
According to the release, this content partnership marks another milestone in Expanse Studios’ European expansion strategy. It demonstrates Golden Matrix Group’s vision to scale its B2B operations in tightly regulated and tech-driven markets and Expanse’s commitment to delivering localized content through distribution frameworks.
Damjan Stamenkovic, CEO of Expanse Studios, stated that partnering with Admiral Bet, a respected operator in a competitive European market, is important for the company. He added that the collaboration highlights Expanse’s momentum and ability to deliver engaging content through B2B integrations and that they continue to prioritize regulated growth and long-term value creation.
Expanse Studios is a B2B iGaming content provider specializing in slots, crash games, turn-based strategies, and card games. It has a portfolio of 56 proprietary titles that power over 1,300 casino brands across Europe, LATAM, and North America.
AdmiralBet operates in Serbia and Southeast Europe as a sports betting and gaming company. It is part of the Novomatic Group, employing more than 21,000 people in over 45 countries and operating a network of gaming venues and online platforms across the region.
Golden Matrix Group, based in Las Vegas, NV, operates internationally as a B2B and B2C gaming technology company. Its B2B division, including GMAG and Expanse Studios, develops and licenses gaming platforms, while its B2C division operates RKings Competitions, an eCommerce site for paid-for competitions. The company also owns and operates MEXPLAY, a regulated online casino in Mexico. Meridianbet, acquired by Golden Matrix in 2024, is a licensed online sports betting and gaming operator with operations across Europe, Africa, and South America.
