January 6, 2026 — Leads & Copy — Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has partnered with Golden Whale Productions, an iGaming data science leader, to integrate artificial intelligence into its operations.
The collaboration aims to enhance Bragg’s Player Account Management (PAM) platform using Golden Whale’s machine learning and AI models, known as Foundation. This move aligns with Bragg’s goal to become an AI-First company by 2027, driving cost efficiencies and improving operational excellence.
According to Luka Pataky, Bragg’s Executive VP of AI and Innovation, this partnership will help in developing the “Bragg AI Brain,” an AI engine that will power smarter decisions across Bragg’s ecosystem.
Matevz Mazij, Chief Executive Officer at Bragg, said the partnership allows the company to further leverage technology efficiencies through the proliferation of AI, creating opportunities to reduce costs and foster greater improvements to operational leverage.
Bragg’s platform customers will benefit from AI-powered predictive intelligence through a proof-of-concept engagement. This will illustrate the system’s robustness in regulated markets.
By integrating Golden Whale’s modeling, Bragg intends to enrich its Predictive Intelligence Layer, automating complex workflows, optimizing player incentives, and delivering personalized player experiences.
The initiative seeks to validate and deploy accurate predictive models, forecasting revenue potential at 30-day, 90-day, and 1-year intervals, and identifying player departure probability windows to implement proactive retention strategies.
These insights will be integrated into Bragg’s operational platform, empowering marketing and operational teams with real-time, actionable data, said Mr. Mazij.
Golden Whale Productions’ AI and machine learning approach has demonstrated a 140% accumulated growth acceleration and delivers a 6% to 20% uplift on a campaign level while simultaneously achieving a 20% reduction in bonus costs, said Eberhard Dürrschmid, CEO of Golden Whale Productions.
Dürrschmid added that the company’s AI-driven tools are designed to solve complex challenges in iGaming, maximizing player retention for platform sustainability. Together they will deploy accurate and cost-effective predictive models, setting a new standard in how operators understand and engage with their players.
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Source: Bragg Gaming Group
