December 10, 2025. Leads & Copy —Bragg Gaming Group has expanded its partnership with 711 group, launching its PAM platform and online casino content in Belgium under the 711.be brand. This extension builds upon their existing relationship in the Netherlands and includes player engagement and gamification tools. The agreement also anticipates future collaborations in newly regulated markets.
The three-year deal leverages Bragg’s technology and content, previously implemented for 711.nl in the Netherlands, to power the new 711.be online casino and sportsbook in Belgium. The partnership could extend to additional new markets in the future.
Bragg’s PAM platform is known for its robustness, flexibility, and operational and marketing tools, facilitating seamless scaling for clients entering new jurisdictions. The FUZE™ toolset, which offers promotional, engagement, and gamification features, employs data-driven insights and gamification to enhance key performance indicators.
Customizable for local audiences, FUZE™ includes an AI-powered game recommendation system, free rounds, in-game widgets, tournament gaming with leaderboards, quests, bonus promotions, and jackpots. Recent additions feature Big Ticket Bonanza and FUZE™ Arcade, which introduces random wins on any spin.
711.nl will continue to benefit from Bragg’s full turnkey solution, including the proprietary PAM, the Bragg HUB content delivery platform, FUZE™ player engagement tools, and a library of online casino games.
Matevz Mazij, Chief Executive Officer at Bragg Gaming Group, stated that the agreement is a testament to the quality and reliability of Bragg’s products and capabilities. He also noted Belgium as a key strategic market for Bragg.
Gilles De Backer, Chief Operating Officer at 711.nl, emphasized the success of the partnership in the Netherlands and the natural progression to extend it into Belgium. He noted that Bragg’s turnkey solution streamlines market entry and allows 711.nl to focus on delivering a leading iGaming experience to Belgian players.
This move solidifies Bragg’s position in regulated iGaming markets, aligning with its strategy to expand its high-margin PAM and content offerings globally.
About Bragg Gaming Group:
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) provides iGaming content and platform technology solutions to online and land-based gaming operators. Bragg Studios offers casino game titles from brands like Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic. The Bragg HUB content delivery platform distributes games built on Bragg’s RGS technology, exclusive titles from studio partners under the Powered By Bragg program, and aggregated games. Bragg’s PAM technology supports iCasino and sportsbook brands and is licensed in over 30 regulated iCasino markets globally.
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Source: Bragg Gaming Group
