WINNIPEG, Canada and KUALA LUMPUR, Malaysia — December 10, 2025 — Leads & Copy — Activate, a leading active gaming experience provider, has partnered with Kara Holdings to launch in Southeast Asia. This marks the brand’s official entry into Malaysia and Singapore.
The partnership will bring Activate’s active technology and physical challenge-based gaming to Malaysia and Singapore, beginning with a flagship location in Kuala Lumpur.
Under the partnership, Activate Malaysia and Singapore, formed by Kara Holdings and Sounds Fun International, will introduce a 14,000 square-foot entertainment destination to the region. The first flagship venue is scheduled to open in early 2026 at Pavilion Bukit Jalil in Kuala Lumpur.
Kara Holdings CEO Robin Lim said that experiencing Activate drew her in with its energy, teamwork, and laughter, which reminded her of Asian values. She added that it sparks connection, movement, and joy all at once.
Lim said that partnering with Activate was a strategic decision, as well as an intuitive fit, noting Activate’s global momentum including its ranking as the #1 company in Leisure and Entertainment on the Financial Times 2025 Fastest-Growing Companies list.
Activate Vice President of Global Partnerships James Cordero-Barnett said expanding into Southeast Asia marks a pivotal chapter for Activate, adding that it was important to collaborate with partners who truly understand the region’s unique energy and potential.
Cordero-Barnett said that Kara Holdings and Sounds Fun International are committed to delivering experiences that feel authentic to the communities they serve and that together, they’re building a foundation for long-term growth, while creating spaces that foster meaningful, memorable connections.
Kara Holdings plans to rapidly scale the concept throughout Malaysia and Singapore with a second location planned for mid-2026.
Activate Co-Founder & President Adam Schmidt said that expanding Activate into Southeast Asia is a major milestone for their brand. He added that players in Malaysia and Singapore will be able to experience a high-tech, team-based adventure unlike anything currently available in the region, along with the chance to compete globally through the Activate Global League.
Activate offers interactive rooms where players can work cooperatively or compete against each other while tracking achievements. Activate has more than 60 locations across Canada, the United States, the United Kingdom, the United Arab Emirates, and France.
For Press, please contact: Hannah Correll, activate@thebrandguild.com
For Investor Relations, please contact: investor@playactivate.com
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For real estate inquiries, please contact: riley.court@playactivate.com
Source: Activate
