New York, October 30, 2025 — Leads & Copy — Optimove and Hybrid Interaction have expanded their collaboration to accelerate CRM impact for sportsbooks and casinos. The partnership combines Optimove’s multichannel marketing orchestration with Hybrid Interaction’s iGaming CRM services, helping operators launch faster and test continuously.
According to Adi Dagan, Senior Director of Partnerships at Optimove, the partnership aims to streamline the process from audience insight to optimized journeys. Shahar Attias, CEO of Hybrid Interaction, says the collaboration will help operators execute programs faster and prove what moves the needle.
The collaboration offers faster time-to-impact through Optimove’s Positionless Marketing Platform and Hybrid Interaction’s experience. It offers always-on optimization through prescriptive guidance and iGaming-specific expertise with Hybrid Interaction’s consultants. The partnership designs programs with measurement in mind.
Execution packages for sportsbooks and casinos are available immediately for new and existing operators. To schedule a planning session, contact adi_d@optimove.com.
Contact: Olivia Arruda, Optimove, 8585881053, olivia_a@optimove.com
Source: Optimove
