FRISCO, TEXAS — December 2, 2025 — Leads & Copy —
Stream Hatchet, a GameSquare Holdings subsidiary, has launched its AI Campaign Builder, an artificial intelligence-powered platform that creates influencer marketing strategies and campaign briefs in minutes. The company made the announcement today.
This launch builds on GameSquare’s AI strategy and its AI-powered data ecosystem unveiled in May 2025. The new AI Campaign Builder automates workflows, expands intelligence, and aims to deliver higher-value outcomes across GameSquare’s operating businesses.
GameSquare’s CEO, Justin Kenna, said the company’s vision is to become the intelligence layer for the entire creator economy. Kenna added that the AI Campaign Builder is the entry point that gets brands hooked on data-driven creator marketing and the GameSquare ecosystem, and that after experiencing AI-powered strategy, they will want the full GameSquare platform to manage execution, management, and analytics at scale.
Stream Hatchet CEO Eduard Montserrat said that brands have automated media buying and performance tracking, but campaign strategy is still a manual and time-consuming process. Montserrat added that AI Campaign Builder changes that by turning complex, expert-driven components of marketing campaigns into an automated intelligence engine, delivering complete, data-backed strategies in minutes versus hours.
According to Goldman Sachs, the creator economy has surpassed $250 billion, but still relies on a slow, human-driven planning process requiring trend research, content selection, creator evaluation, and insights analysis. Stream Hatchet believes its AI Campaign Builder gives every brand access to expert-level strategy instantly.
Key features of the AI Campaign Builder include:
- Intelligent Strategy Generation: AI produces multiple expert-level creative strategies aligned to campaign goals and target audiences.
- Automated Trend Research: Real-time analysis of TikTok, Instagram, YouTube, and Twitch trends contextualized to each brief.
- Data-Driven Format Recommendations: Optimal content types mapped to performance data and campaign objectives.
- Smart Creator Matching: AI fit scores (0-100) based on engagement, audience alignment, brand safety, and pricing.
- Complete Export-Ready Campaign Briefs: Strategy, deliverables, creative direction, tone, and recommended creators, generated in minutes.
Stream Hatchet believes its AI Campaign Builder represents a 144x efficiency gain over traditional planning workflows. It supports individual, small business, and enterprise customers, and is designed to rapidly validate product-market fit and generate qualified B2B leads.
Montserrat said anyone can build an AI chatbot, but what they can’t replicate is Stream Hatchet’s data, which is supported by 40 million creator profiles, historical performance benchmarks, and real campaign results from clients like Riot Games, Activision, Capcom, and Tencent. Montserrat said that’s the difference between generic recommendations and predictions backed by actual outcomes.
Stream Hatchet’s proprietary dataset includes 40+ million creators, hundreds of millions of videos on demand and livestream datapoints, and Sideqik’s influencer marketing intelligence.
Contact:
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Source: GameSquare Holdings, Inc.
