December 1, 2025 — Leads & Copy —
PENN Entertainment, Inc. has completed the rebranding of its online sports betting (OSB) platform to theScore Bet and successfully launched its OSB product in Missouri. The rebranded app went live this morning, with existing customers able to access it using their current login information after a seamless overnight transition.
All account settings, open wagers, and responsible gaming tools remain the same, ensuring a smooth transition for existing users.
TheScore Bet is now live in 21 U.S. jurisdictions and offers a wide range of wagering options, innovative features, fast load times, and seamless navigation. The app is natively integrated with theScore, a sports media app providing real-time updates, stats, scores, and personalized content feeds, creating a deeply connected media and betting experience.
Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment, expressed pleasure in introducing theScore Bet to fans across the U.S. and welcoming new customers in Missouri. He anticipates replicating the fan connection established in Ontario and providing players with more rewards, offers, and creative promotions.
PENN’s online casino offering, Hollywood Casino, remains accessible within theScore Bet in Michigan, New Jersey, Pennsylvania, and West Virginia. It is also available as a standalone app in those states.
In Missouri, PENN operates three retail properties: Hollywood Casino & Hotel St. Louis, River City Casino Hotel in St. Louis, and Argosy Casino Hotel in Riverside. All three locations are scheduled to open on-property retail sportsbooks today, coinciding with the launch of Missouri’s sports betting market.
PENN Entertainment, Inc. operates in 28 jurisdictions throughout North America and has a diverse portfolio of casinos, racetracks, and online sports betting and iCasino offerings. PENN’s strategy focuses on organic cross-sell opportunities, leveraging its retail casinos, sports media assets, and proprietary technology, including a fully integrated digital sports betting and iCasino platform, and an in-house iCasino content studio. The PENN Play™ customer loyalty program, with over 33 million members, enhances the company’s portfolio by offering unique rewards and experiences.
Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment,
Source: PENN Entertainment, Inc.
